In 2024, as part of the JOANN packaging team, I helped launch the concept for HAPPY VALUE, an everyday and seasonal product line offering affordable yet high-quality décor and craft items. As a packaging graphic designer, I played a key role in shaping the Happy Value seasonal brands at JOANN stores, transforming the brand’s identity into compelling product packaging. I was instrumental in establishing brand standards and voice, designing hundreds of templates and formats that defined the visual hierarchy and effectively communicated essential product details to customers. By creating seasonal packaging style guides, I ensured brand consistency across all touchpoints, aligning each design with the brand’s overall vision.