JOANN Packaging Work
September 2018 - Present
Pretty Things logo concepts
Logo work for Place & Time rebrand
Logo I created for our 2021 Women’s Empowerment & Breast Cancer Awareness brand called “Women Supporting Women”.
Place & Time is our seasonal decor private label brand. Each season I use art assets - created internally at JOANN based on trends - to construct a cohesive collection of packaging for our different themes of the season. I create packaging guidelines, templates, and die-lines for our vendors to use and reference to create packaging artwork for each product of the season. I review all created artwork to ensure our place & time brand standards are being followed across all packaging.
Images from product photography shoot in which I helped to direct and style. Used on packaging for JOANN’S Place & Time Oasis Home Decor 2021 Summer collection.
Bloom Room is our faux floral private label brand. Each season I create the color variations of the packaging for the different floral collections. I set up packaging guidelines, templates, and die-lines for our vendors to use and reference to create packaging artwork for each product of the season. I review all created artwork to ensure our Bloom Room brand standards are being followed across all packaging.
Packaging I designed & reviewed for JOANN’s Tails & Noses pet brand for Spring 2021.