PLACE & TIME BRANDING AND Packaging Artwork

In 2022, working with the JOANN packaging team, we rolled out the rebranded concept for PLACE & TIME, our seasonal and everyday decor product brand. As a packaging graphic designer, I played a pivotal role in building the PLACE & TIME décor brand at JOANN stores by translating the brand's identity into impactful product packaging. I was instrumental in establishing the brand standards and brand voice, creating hundreds of templates and formats that defined the visual hierarchy and conveyed essential product information to customers. By developing seasonal packaging style guides, I ensured consistency across all brand touchpoints, aligning each design with the brand's statement. My work helped bring the brand's vision to life: empowering customers to “express their style and personality and create living spaces that reflect their own PLACE & TIME.”