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JOANN Packaging Work

September 2018 - Present


 
 
 

Pretty Things logo concepts

 

 
 

Logo work for Place & Time rebrand

 


Logo I created for our 2021 Women’s Empowerment & Breast Cancer Awareness brand called “Women Supporting Women”.


 
 
 

Place & Time is our seasonal decor private label brand. Each season I use art assets - created internally at JOANN based on trends - to construct a cohesive collection of packaging for our different themes of the season. I create packaging guidelines, templates, and die-lines for our vendors to use and reference to create packaging artwork for each product of the season. I review all created artwork to ensure our place & time brand standards are being followed across all packaging.

 

Images from product photography shoot in which I helped to direct and style. Used on packaging for JOANN’S Place & Time Oasis Home Decor 2021 Summer collection.


 
 

Bloom Room is our faux floral private label brand. Each season I create the color variations of the packaging for the different floral collections. I set up packaging guidelines, templates, and die-lines for our vendors to use and reference to create packaging artwork for each product of the season. I review all created artwork to ensure our Bloom Room brand standards are being followed across all packaging.

 
 

 Packaging I designed & reviewed for JOANN’s Tails & Noses pet brand for Spring 2021.


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The Cleveland Museum of Art